KStarLive and K Wave signed an MOU for top Korean Wave actors NFT project

Hello KStarLive Community!

Global Hallyu media KStarLive and representative Hallyu magazine K WAVE announced on Feb 7th that they had signed an MOU for the NFT project for top Korean actors.

Global Hallyu media KStarLive and the representative Hallyu magazine K WAVE announced on Feb 7th that they had signed an MOU for the NFT project for top Korean Wave actors. KStarLive joined hands with K Wave to collaborate on Korean top-notch actors’ NFT business.
Last month, KStarLive successfully launched the NFT of K-pop artists through a special exhibition on the global NFT platform ‘Featured by Binance’. Through this agreement with K Wave, KStarLive will expand the realm of Hallyu NFT to include dramas and movies, following K-Pop, by publishing the contents of top Hallyu actors as NFTs and distributing them globally.

Since 2011, K Wave has been distributed to 138 countries around the world as a representative global Hallyu magazine that provides pictorials of Hallyu stars and trendy information on Hallyu culture. Since the early days of the Korean Wave, K Wave has worked with 300 teams of Hallyu stars, including Lee Jung-jae and Lee Byung-hun. Starting in 2022, K Wave is preparing for a metaverse service that will go beyond magazines and create revenues, promote the artists.

Through global OTT companies such as Netflix and Disney Plus, the world audience can watch the content without country limitations. A virtuous cycle has been established in which billions of people watch Korean dramas and movies every day, and viewers who have once opened their hearts are continuously interested in new Hallyu content. At the center of this are Korean actors, and many actors are growing into Hallyu stars. As if to prove this, ‘Squid Game’ was nominated for Best Series in the Drama category at the 2022 Golden Glove Awards. In addition, Lee Jung-jae was nominated for the Best Actor in a Drama category, and Oh Young-soo was nominated for the Best Supporting Actor in a TV Drama category. As such, the entry into the NFT of Hallyu actors, who are growing with IP power comparable to Hollywood, inevitably attracts attention at home and abroad.
KStarLive CSO Nathan Yu said, “Until now, Hallyu actors had no choice but to meet fans through TV or screens, so there were not many windows to communicate with global fans.” We will create a window through which actors and global fans can directly communicate, and further create a new revenue market commensurate with the size of the fandom that has grown.”